![]() What are some Twitter demographics to consider?įret not.How popular is Twitter among consumers?.So, to understand how to best optimize your Twitter strategy, you’ll first need to be equipped with the most important Twitter stats that answer questions such as: Of the social media platforms, Twitter marketing can be particularly complex, given its short life span and challenging character limit. If you’re just starting out with your ecommerce venture, social media is an avenue you’ll want to include as part of your marketing strategy.įacebook, Twitter, Instagram, Snapchat… these are channels that present a gold mine of opportunities with massive potential to increase coverage and awareness for your brand. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.įor technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. You can help adding them by using this form. We have no bibliographic references for this item. ![]() It also allows you to accept potential citations to this item that we are uncertain about. This allows to link your profile to this item. If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. See general information about how to correct material in RePEc.įor technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-5-6_24. You can help correct errors and omissions. ![]() Suggested CitationĪll material on this site has been provided by the respective publishers and authors. This suggests that users might activate an averaging response model besides an additive model when answering GSNS. Consequently, research with a focus on GSNS tends to report lower usage frequency and heavy usage incidence rates and, therefore, possibly also lower problematic usage. Additionally, our results indicate that the overall indicated usage frequency by GSNS is lower than when incidence is reported for an additive measure of specific SNS as well as Facebook. Logistic regression analyses on the number of daily active users (DAU) show individual differences in sociodemographic background per specific SNS use by Facebook, Twitter, Instagram, as well as GSNS, confirming the concern that the focus on Facebook is a justified critique, and that insight derived from Facebook cannot necessarily be generalized to other SNS. We obtained cross-sectional data from 5500 Belgians between 18–64 that answered a self-completed survey via quota-sampling, administered via an online panel. With this study, we contribute to both approaches by taking a multi-cross platform approach comparing specific SNS as well as GSNS and their underlying user-profile. Others call for more comparative research of different SNS. Some scholars have argued to abandon the focus on a single platform in favor of studying SNS in general (GSNS). Most research on Social Network Sites (SNS) has focused on Facebook.
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